Wednesday, 27 May 2015

4 ways the Jem trailer completely misses the point

So, the new trailer for the Jem And The Holograms live-action movie was released a few weeks ago.

And here it is:



It’s showtime, Synergy! Or is it?

The online response to the trailer has been more of outrage than outrageous, with most fans seemingly upset that the movie doesn't seem to bear any resemblance to the 80’s cartoon at all. And I can't say I disagree, because I'm a fan of the cartoon as well (only because it used to be shown before Transformers and M.A.S.K.).

Anyway, here are four reasons why director Jon M. Chu seems to be completely missing the point with his live-action take on the beloved 80's cartoon:

1) It’s Jem only in name



In the cartoon: Jerrica Benton is an adult record executive who leads a secret life as Jem, the superstar frontwoman of The Holograms. Jerrica has a holographic computer called Synergy that can project a holograms that turns Jerrica into Jem when she touches her earrings and says “Showtime, synergy!”.

In the movie: From what I can see from the trailer, this is the story: an average teenager writes song, which is uploaded online, which leads to her becoming a rock star who has to conceal her identity. She is then convinced to forsake her bandmate and go solo by the evil recording company, but soon realises that it was wrong and reconciles with them in the end.
Sorry Mr Chu, that’s not Jem. That’s a Hannah Montana/Dreamgirls ripoff.


2) It’s hardly outrageous



In the cartoon: Among the adventures Jem and gang get up to include Kimbra switching places with an Egyptian princess, the Misfits stealing Jem’s earrings while in China, and going to exotic places like Venice, Europe, Honolulu, and er… Colorado.

In the trailer: It doesn’t look like Jem’s going out of America. Sorry, but that is truly outrageous.


3) They missed the Misfits



In the cartoon: The Misfits are the Anti-Jem, the rival band always causing havoc for Jem and the Holograms. They’ve stolen Jem’s earrings, stolen their music, and in Season Three, even staged a hostile takeover of Jerrica’s company while she was gone and forced the remaining Holograms to join the Misfits to form a supergroup. Now THAT’S evil.

In the trailer: Wait, what do you mean there are no Misfits? Face it, without The Misfits, Jem And The Holograms would just be a bunch of glam-pop singers running around singing, and worrying about boys. Which kind of sounds like Chu’s movie, actually.

4) They even got the catchphrase wrong.



In the cartoon: Jerrica says “Showtime, Synergy” everytime she wants to transform into Jem. It’s a command directed at Synergy, her holographic computer, who then projects a hologram over her, turning her into Jem.

In the trailer: Jerrica touches her earring and says “Showtime synergy” without any energy, like a management trainee practicing his corporate jargon before a big presentation. Sorry, Mr Chu, we’re not feeling any synergy with your movie here.

Anyway, here's the original theme song for the TV show, just so you can erase the memory of that sorry excuse of a Jem live-action adaptation:

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